Audible

To bring to life Audibles Wellness selection on social media, we focused on how Wellness content features on social media: Rushed.

To launched we created the Worlds Worst Wellness Influencer who’s advice and wellness hacks all centre around completing the task as quickly as possible.

We also created fake wellness classes that you could sign up to that were flyposted across town. Audible was then coming in to remind the public that wellness is not to be rushed!

Audible social then went all out reminding people how to truly partake in wellness through a set of assets released on socials.

CREDITS

Agency: Recipe London
Art Director: Alec Pizzo
Copywriter: Ella Rose Mills
Creative Director: Michael Plumridge
Production Company: All Things
Director: Pete Roe